Joico Color Intensity Soft Pink 118ML 215ML offering an ultra-soft touch that

offering an ultra-soft touch that brings an extra layer of indulgence to every salon visit

They offer a secure hold while blending discreetly into the hair

resulting in a reduction of approximately 30 minutes for each keratin service

This product is perfect for individuals with chemically treated or heat-damaged hair looking to restore strength and vitality

This product provides even coverage with soft blonde hues and enhanced natural depth

Joico Color Intensity Soft Pink 118ML 215ML offering an ultra-soft touch thatJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every