Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Subclass_Technical Dictionary With a degree from Duke

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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Subclass_Technical Dictionary With a degree from DukeThe Foreword by renowned marketing guru, Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for