Repositioning: Marketing in an Era of Competition, Change and Crisis Subclass_ASIAN LITERARY FICTION Following on from the hugely

Following on from the hugely successful How They Started

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Repositioning: Marketing in an Era of Competition, Change and Crisis Subclass_ASIAN LITERARY FICTION Following on from the hugelyThe book that completes "Positioning" . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, "Positioning: The Battle for Your Mind" a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once successful companies are in crisis mode. "Repositioning" shows you how to adapt, compete and succeed in today's overcrowded marketplace.